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Why Supporting a Charity is Good for Your Business

Alexander Neumeister

· Giving,Charity,Alexander Neumeister,Philanthropy,Business

Corporate-based charity is an emphasized-upon practice that most businesses today engage in. For your business, engaging in charity is a highly encouraged practice that can have positive effects on your prospects in the market. As a business, contributing to charity gives you multiple benefits as hereby outlined.

Opportunity for marketing

Giving towards charity and the general concept of business-based philanthropy gives your business an opportunity to expose itself to the market. The positive coverage that your business gets whenever contributing to the needs of other people in society helps spread the word out there concerning your business’s existence. When properly undertaken, such business charitable contributions help draw the attention of potential customers. From such philanthropy, your business may, for instance, gain the attention of potential clients among other corporate benefits.

Enjoy tax deductions

The government has stipulations that exempt businesses from paying taxes for donations they make to the public. Qualifying for the tax deductions after contributing to charity gives your business an opportunity to enjoy dual benefits. According to the US Small Business Administration, for your business to qualify for the tax deduction, you have to follow the right process for charitable giving.

Helping empower the community

Charitable donations made by your business towards the community come in handy in helping solve some of the most common and basic problems that the society may face. Such charitable donations may, for instance, go towards the improvement of schools and other public amenities, thereby giving children an opportunity to earn a better education. Other charitable contributions that go towards facilitating medical service provision in the society come in handy in helping keep the society healthy and with access to basic medical care. The benefits that such communities enjoy can be traced to your business, thereby giving you positive influence.

Boosting your employees’ morale

Employees love being associated with organizations that are not only concerned about performing well in the market but also keen on giving back to society. Giving your employees an opportunity to contribute towards charitable functions helps attract and retain such employees who in turn contribute towards building the reputation of your business. Some charitable functions that involve groundwork also give the employees a chance to get out of their offices and contribute to charity work.

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